There’s something a bit discouraging…

… about looking up domains.

Even though I’ve been buzzing with ideas this past few days and I’ve had unanimously positive responses to those ideas, doing a quick Google or a WHOIS search always seems to come up with some bastard who’s on the same turf (or close to it), using a name I want.

There is some relief though - just about everyone I see has a pitfully bad looking site that I wouldn’t be seen dead using. There’s a selling point in there, if I can arrive at a sexy enough identity…

As I sit here, rocking back and forth and mumbling, I remind myself that true unprecedented originality doesn’t exist. Quality of execution is everything. All these people have are names that I wanted, and they thought of them first, so they’re entitled to them.

I need to come up with a name, I need to get an identity (if only a logo) designed, and I need to do this quickly. Before I lose faith in the whole thing.