One of the best things that’s come out of starting a blog and a project of my own, is that I’ve started to take an wider interest in matters related to the development of a worthwhile service. One such area is marketing - something I’ve typically regarded with an element of distaste, despite working in an industry that’s all about brand perception.
What I, in my uneducated view, see as throwing lots of mud and seeing what sticks isn’t what I want to do. That way is talking at the user, rather than with them.
My NetNewsWire is becoming very busy of late! I’ve recently discovered writers Seth Godin and Tara Hunt.
Some of their writings that may be of interest:
Seth Godin
Seth’s Blog - personal blog
How to get referrals
“First, marketers often forget to look at this from the consumer’s point of view. Why on earth should I give you a referral? Yes, I know it’s important to you, but why is it important to me?”
Tara Hunt
HorsePigCow - personal blog
Why 50% isn’t good enough - a Vitamin article
“Today’s smart businesses can build stronger relationships with customers by unlocking the potential of communities…”
The rules of engagement - a Vitamin article
“Be involved in your community and transform everything from the quality of your product to the audience it receives…”
I’m not about to reduce this blog to a collection of links, but I’m going to add a category for writers whose feeds I regularly read.