Alex Hardy

We’ve had a clear out of the loft at work, throwing away literally a truckload of stuff. There are many reasons why an agency might pursue a client relationship with a company: money (obviously), prestige etc. I think this is an opportune moment to discuss an often overlooked consideration: freebie potential.

The ‘owt for nowt’ haul today was rather disappointing, with a couple of prototypes from [well known manufacturer of kitchen appliances] being about the best on offer. These were quickly snapped up by certain members of the office who are more enthusiastic about cooking than myself.

Based on experiences of friends and colleagues, I believe it is important that an agency coordinates as much of the product photography that it uses as possible. Not only does this guarantee creative oversight, but possession of the items in question. A friend of mine who did many projects for [well known toy and board game maker] found that the return in expensive robot toys and board games was considerable.

Ian also tells of working for [well known luxury ice cream brand], who supplied them with a freezer full of ice cream, lollies and such. The possibilities when working for a brewer and distributor of alcoholic beverages should go without saying.

I’d like to open this discussion up. Dear reader, who do you imagine would be the best kind of client by this measure?

Posted on Thursday, March 29th, 2007 at 3:45 pm under Random. You can post a comment, or trackback from your own site.