Adobe rips off customers in Europe
Wednesday, April 25th, 2007This is a well-worn issue by now, but I thought I’d throw my two cents worth in.
The American list price for Adobe CS3 Web Premium is $1599, which is £798 (give or take a few pennies). Yet mysteriously it is £1404.12 (inc VAT) in the UK! What’s even stranger is that if you select the ‘download’ option instead of ’ship the box to me’ on their website, it costs £1,445.95.
Let me recap: It costs more to download it than to get the boxed version!
In the UK we’re quite used to being overcharged. They don’t call it rip off Britain for nothing, but do the sums for yourself. You could book a return flight to America to buy it and have a night out with the change!
Adobe’s excuse for this appalling behaviour is the cost of localisation. Yet I look around my Adobe apps and find US English with ‘color’, ’stylize’ etc. So that is clearly a bare-faced lie. Adobe CEO Bruce Chizen states:
Our customer is not typically price sensitive. The cost of the tool isn’t what’s critical – it’s the productivity and what their output can be. They want to pay for value as long as we deliver innovative features that allow them to be more productive and creative.
Which sounds to me like “screw you guys, we’ll charge whatever we want.”
In an ideal world, designers and photographers across Europe would exercise the only power we have as customers and boycott CS3. Since that’s unlikely to happen, we can at least sign the petition on the matter.
It seems to me that Adobe has lost the plot and the acquisition of Macromedia was detrimental to the industry. They’ve turned from a company that cared about creativity to a fat, arrogant monopolist that should be taken down a peg or two.


