Writing for the web

Three articles from A List Apart on an often neglected aspect of communication on the web – the tone and words that you use. We could all benefit from learning how to be better writers because of one simple, rather unsexy truth:

All the Search Engine Optimisation in the world is futile if you’ve got nothing to say.

No one wants to read claims of market leadership in leveraging viral deliverables. They want to know what you can do for them, in the most straightforward way.

The articles:

Better Writing Through Design

How is it that the very foundation of the web, written text, has taken a strategic back seat to design? Bronwyn Jones argues that great web design is not possible without the design of words…

Reviving Anorexic Web Writing

Intelligent web content is the literature of our time. Amber Simmons argues that conventional approaches have starved the life out of web writing…

Attack of the Zombie Copy

The zombification progresses so gradually that you don’t realize it’s happening until your “About Us” page begins to smell bad and tries to bite your face…