“Sliced bread and other marketing delights”
I thought I’d follow up my post about Seth Godin’s book Purple Cow (and conclude my recent spate of YouTube posts) by linking to this video. It touches upon many of the ideas covered in the book, and is well worth 19 minutes of your time.
I noted that Godin uses the more positive Western spin on the word “Otaku”, meaning expert or enthusiast. I have it on authority from a Japanese friend that it means nerd, but I agree with the principle that it is used to convey.
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