10 Reasons why Microsoft should sell Flickr
Monday, February 4th, 2008Microsoft’s $44.6bn bid to buy Yahoo! is a hot topic at the moment to say the least. Since Microsoft offer a huge premium over Yahoo’s market value to its shareholders, the only real question seems to be whether the US government will permit the takeover. As a loyal user of Flickr (I paid my renewal fee last week), it makes me wonder what will become of it.
I believe they will sell Flickr. My reasons for this break down two ways: Positive reasons to “sell” it, and negative reasons to “get rid” of it. Here they are…
- Sell: Flickr is not a “bubble” company. Unlike Facebook et al, Flickr provides a service that people will not tire of (photo sharing) and are prepared to pay for.
- Sell: Flickr is profitable and would surely sell for a good price.
- Get rid: Because it is a paid service, there is no advertising opportunity.
- Sell: Flickr has an enthusiastic user base.
- Get rid: The same user base were unhappy when Yahoo bought Flickr.
- Get rid: Flickr is built on PHP and it isn’t Microsoft’s M.O. to support products based on a rival platform.
- Get rid: Porting Flickr to .Net would be a massive and thankless task.
- Get rid: Flickr does not fit within Microsoft’s Windows Live aesthetic.
- Get rid: Its users would react negatively to any attempt to re-brand it so.
- Get rid: Microsoft have already made technology investments in photo sharing, having recently bought WebFives.
For these reasons I think Microsoft will regard Flickr as more effort than it’s worth. This leaves the question: who will buy it?
UPDATE: As I thought, Flickr users don’t seem too keen on the buyout.

















