As is his way, Brent has once again indirectly inspired musings on a subject. In this case the matter is of credibility. I recently read an amusing article called You Are Being Lied To on a related theme:
Those business writers and speakers… talk the talk, but they don’t walk the walk. I know many of the world’s leading customer service speakers and writers. Call them. You will be lucky to get your call returned. The relationship experts aren’t usually in a relationship… The financial experts are broke. I even know experts on ethics and integrity who don’t pay their bills…
It argues that there are no new secrets to success in business (indeed any aspect of life), that haven’t been true forever. Anyone who claims otherwise just wants to sell you a book or a seminar ticket.
The web provides a platform for any of us to “publish” our thoughts and connect with others. There lies the caveat though… Anyone. The blogger isn’t necessarily a professional journalist. They need no recognised qualification or experience in their chosen subject, only a computer and an opinion.
I wish I had a pound for every tutorial I’ve read that was hopelessly inaccurate, every script I’ve tried that simply didn’t work (or was too poorly documented to employ). I have plans along those lines, but they can wait for another day…
So credibility becomes a crucial issue, perhaps the most important currency you can have. Can it even be achieved, or does it only exist in the eye of the beholder? How do you recognise and measure it? How do you retain it?
I know I’m good at what I do. This certainty has nothing to do with how inspired my visuals are, or how refined my code is. My graphic design skills are, frankly, a little rusty from four years as a developer. As a coder I’m lost without my previous projects, books and a web connection to find the syntax I want.
I know it because when I set out to create something, I succeed. Because each time I work, I try to do it better than last time in some small way.
I can’t tell anyone the right way to build a web page: no one can. I can tell you how I built one today. I can share the ways in which it was a little better than yesterday, a lot better than last year. You might suggest how I could do better tomorrow.
Perhaps all any of us can do is send our flawed, preconceived opinions out there. Hopefully a respectful dialogue will ensue that leaves us all a little wiser.
As a wise fellow put it:
“Believe those who are seeking the truth. Doubt those who find it.”